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Reusing reusable containers is a great start, but buying everyday household goods can add to a large buildup of plastic even for the most environmentally conscious of consumers. A new company called Loop (no relation) is introducing a delivery system that aims to cut down on one-time use plastic containers by taking inspiration from the traditional milkman.

The concept is explained on the company’s website, which reads, “Not so long ago, the milkman delivered reusable bottles and later picked them up to be refilled. Loop is the milkman reimagined – honoring our past from a modern perspective.”

Loop markets itself as a ‘circular shopping platform,’ with a model that allows for customers to order their favourite brands online, including Oral-B, Crest, Axe, Dove, The Body Shop, Hellman’s, Pantene, Tide and more. The items you typically buy, including deodorant, ice cream, and mayonnaise, will be delivered to your door in reusable containers. Once the container is empty, customers arrange for a pickup, with Loop sanitizing the containers and refilling them for future use.

Loop worked with each partner individually to create packaging that matches the supplier’s aesthetic, creating containers that are attractive enough to be displayed in the home. Promoting its services as a way to cut down on both waste and recycling, Loop allows users to arrange for pick ups and drop offs on their own schedule rather than setting a recurring monthly pickup, because toothpaste doesn’t run out at the same time every month.


Loop is currently scheduled to begin a trial service in Paris, New York, New Jersey and Pennsylvania in mid-May. Working with 25 suppliers, the company plans to expand to London by the end of the year and reach Tokyo in 2020.

Products offered by Loop will be priced the same as single-use containers currently found in stores, with a deposit fee between $1 and $10, and a shipping charge of $20 that is set to decrease as more items are added to a delivery.

Less waste and we don’t have to try to make our own toothpaste to eliminate plastic? We’re ready to sign up.