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Don’t you just hate it when you step out of your private booth to shake your thing on the dance floor on a Friday night, only to have your adoring fans blind you from all directions with flashes from their smartphones? Oh, that doesn’t happen to you? Well, you may not need one of these “anti flash” scarves, then. But that doesn’t mean you won’t want one.

The thing is, this invasion of privacy is a legitimate issue for many celebrities. We genuinely feel for them when we see not only the paparazzi right up in their faces day in and day out, but also everyone with a smartphone (and that’s everyone!). We can only imagine what it’s like to have zero sanctuary in any public place (and some private places).

That’s why we think the Anti flash ISHU Collection by Access All Brands is so brilliant.

Not only does it have a stylish motif, but it also inhibits unwanted photos. And the celebrity world has already started to adopt it.

ISHU outlines it pretty well on their About Us page:

“In a world where the choice to remain anonymous is no longer a choice, Access All Brands launches the first ever consumer product precision-engineered to claim back your right to privacy, in a sophisticated and sexy manner.”

That’s right, wannabe paparrazzi, photograph this! Oh, wait, what? Your iPhone camera can’t tell if it’s Kim, Khloe, Kourtney or Kanye under the scarf? Well, too bad so sad. I guess your Instagram followers will just have to take your word for it.

The anti-flash tech works on the principle that powerfully reflective surfaces (like that of the scarf) throw off the camera’s ability to balance the light thrown by the flash. The line’s creator, Saif Siddiqui first noticed the effect while photographing his friends in Amsterdam where the reflectors of the bike tires played with the flash on his camera.

Of course, as is customary, the Internet is full of opinions about the product. But we’re glad to see something like this gaining momentum. Maybe one day we’ll live in a world where celebrities won’t need to employ such tactics to ensure their privacy. But that day sure isn’t today.