Ever wonder or worry that your emails or general online correspondence aren’t up to snuff? It can be frustrating to send (and receive) messages that aren’t very informed. So what if that could all be changed, and those questionable emails to prospective bosses or significant others you’ve been tossing and turning about became works of art? OK, not so much art but, simply put, perfection.
If you lack that skill which tells you how to match your messages with the corresponding tone (as so many of us do), Crystal Knows will do it for you.
Crystal, which sells itself as the “best improvement to email since spellcheck”, essentially tells you the best way to communicate with any co-worker, prospect or customer based on their unique personality. So, in a nutshell, your emails will read like they’ve not only been spell-checked to death but also that you REALLY know what the recipient is like. Because, in a sense, Crystal will make you seem like a mind-reader.
It may be a little creepy (OK, a lot creepy), since it formulates what kind of person people are by trolling through social media. But at the same time, there’s no denying that it’s pretty damn innovative.
Marketed as a tool for writing more personalized emails, it caters toward the recipients’ particular communication style. It tells you the “words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own,” as well as how receptive one is for sarcasm and smiley-faces. So it might tell you to add an emoji, a semi-colon, maybe an exclamation mark. And throw in some self-deprecating humour (depending on whomever you’re writing, of course) and you’re made in the shade.
Crystal uses an algorithm that analyzes how people write and then applies that information to help people strengthen their online relationships. Users tell the app who they want to contact and from there, it sifts through that person’s social media, then recommends how you should structure and style your email to get optimum results/the best results.
But it’s not all business. By building an overall profile of your contacts, Crystal can help with all the people in your universe. Like if your boyfriend prefers your long, sing-songy emails peppered with the occasional heart and happy face emojis. Or if your oft-annoyed manager is more receptive to emails that get right to the point–you’re covered in every way. The way you get the results may be icky, not to mention perceived as a bit of a sham (if anyone even finds out, wink wink). Hey, your contacts might actually believe you just became that much more astute.