When women walk down an empty street in the middle of night, sometimes these thoughts run through their heads: “What if someone’s following me?” “Don’t make eye contact. Don’t make eye contact.” “What was that noise?!” It’s sad that women have to go through this in 2015 and one tech company is hoping to make them feel safer the next time they find themselves alone.
ROAR for Good has created the Athena, a “smart, fashionable jewelry that emits a loud alarm and text messages family and friends with your location” with the aim of stopping an assault. It’s tiny and can be worn as a necklace or clipped on to whatever article of clothing you want. All you have to do is press down on the little button for three seconds for it to spring into action. Cool, right?
It’s the first product the company’s ever produced so it’s remarkable that just 48 hours after putting this product up on Indiegogo, they raised their goal of $53,232 (CDN) and much more. Currently their funds sit at $243,052 and over 2,100 people have pre-ordered Athena. Clearly there’s a demand for products such as this.
ROAR does admit that their innovative device is a short-term solution to violence against women and, so, they’re also partnering with non-profits that teach children at a young age about healthy relationships.
Athena is expected to be available internationally in early May 2016 and will retail for $131.75, but it looks like you can still get it at a slight discount if you pledging $99 to their Indigogo campaign.