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Beer is always a good investment.

That’s why a bar in Michigan decided to price its brews based on real-time sales. It might sound strange, but the concept is actually brilliant.

Just like in the stock market, the Kalamazoo Beer Exchange features occasional “market crashes,” where beer prices drop to their all-time low (this tends to happen mostly after 6 p.m). On its website, the company boasts how this pricing fosters an “ever-evolving happy hour.”

To help customers keep up with the ever-changing numbers, the bar even built in its very own ticker:
Price ticker

The fluctuations only seem to affect drink prices. As for the food, they serve up your classic array of pub fare ranging from burgers and salads to fish and steak.

But hey, at least in this stock market, if investments don’t go your way, you can simply drink the sorrows away.

Cheers!