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We’re told that sleep is the answer to looking and feeling young, and it’s no joke. We’ve all seen the effect a late night out can have on us, so this probably comes as no surprise. But what might be surprising (and refreshing) is a product from The Body Shop that promises to help your skin make the most of the shut-eye you do manage.

Yep, it’s basically beauty sleep in a jar and it won’t cost you $500, either!

Just how badly do people want to wake up looking like they haven’t been on a bender? Well, when the brand launched its Drops of Youth Bouncy Sleep Mask, there was a waiting list of 1000 people in Toronto, and while there’s enough stock to go around now, the demand is still very high.

One reason for its popularity is what it’s made of. The Drops of Youth line uses plant stem cells from edelweiss, a hardy flower that grows in the Alps. Its extract is thought to be valuable because the plant itself is very resilient, surviving in cold, harsh conditions. If those cells can repair themselves on the side of a mountain in sub-zero temperatures, they can certainly help repair skin cells in your warm, cushy bed.

Another reason this is so in demand is because of its roots. And yep, you guessed it, it’s a beauty trend that began in South Korea.  As for what it feels like, the texture of the product is very thick and somewhere between a gel and a lotion. You remove a little from the jar, set it down and when you open the container again, the surface looks like it has never been touched. It’s weird and cool all at the same time.

And, you’re probably wondering, why do you want this? Well, its elastic quality is what helps skin look smooth in the morning, cutting down on sheet marks and giving your face a pleasant, plumped appearance — even if you’ve only gotten a few hours of sleep! So, don’t worry if you’re having too much fun, there’s a pot of magic waiting for you at home.

Drops of Youth Bouncy Sleep Mask, $30 at The Body Shop.