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Whether you’re bleach blonde, strawberry blonde, golden blonde or anything in between, there exists a universal truth: maintaining blonde hair can be a lot of work. But John Frieda’s Go Blonder line makes life with light hair a whole lot easier.

I was a childhood blonde, and it’s not something that’s easy to quit. I spent my teens chasing it with Sun-In (to a rather orange-y effect), and adulthood with salon treatments ($$$) and box dye (even though I know better). From colour to condition, blonde can be a hardship.

The last time I lightened my hair I did a fair bit of damage and arrived at a colour that was 50 shades of blah. I wasn’t willing to correct it and risk more damage, so I settled into living with it. Flash forward three weeks and  the good folks at John Frieda happened to send us some products from their Go Blonder line. Yay! Because without a word of a lie, after one wash and condition my ashy bleached colour transformed into a blonde that made me happy again. One wash. No joke. And reviews I’ve read tell me natural blondes (those people exist?) are having the same results.

Since then I’ve been using the Go Blonder Lightening Shampoo and Go Blonder Lightening Conditioner daily and the Go Blonder Lemon Miracle Masque once or twice a week.  When it runs out, I’m going to buy some more.

If you want a natural-looking blonde, no matter what shade you’re working with, I can’t think of an easier way to get the results you’re looking for.

WHO IT’S FOR:

Blondes looking for a little extra boost to their colour.

HOW MUCH?

$10

WHERE TO FIND IT

Walmart