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Whether you’re all about selfies or just acknowledge that you live in a world where people are all about taking their own pics, it’s kind of surprising that more companies haven’t capitalized on the social media phenomenon of the selfie. But leave it to Coca-Cola to be one of the first to take action.

According to Adeevee, an ad agency in Tel Aviv has created a special bottle for Coca-Cola Israel that takes photos of the person drinking. So those of you who need to keep your family, friends and followers up-to-date on everything you do, like taking a gulp of your drink, it’s a dream come true.

Also, how great a coaster does it make? No more watery rings on tables and desks AND selfies. Basically, it’s the perfect addition to the already perfect beverage.


The agency, Gefen Team, invented the gadget so that every time the bottle is tilted at a 70-degree angle, it snaps a pic. Photos from the bottles are automatically uploaded to the company’s Snapchat, Facebook and Instagram accounts, as well as the drinker’s Snapchat. Um, what’s not to love?

Well, this: the bad news. The bottles aren’t available to buy. They were designed simply for the selfie generation attending Coca-Cola Summer Love, the biggest brand outdoor event in Israel, to fully immerse themselves in the experience.

If only Coca-Cola could make this happen all around the world. This is the product placement of the future.