Have you ever noticed that while leisurely shopping for nothing in particular is a joy, as soon as you’re on the hunt for something specific, your enjoyment decreases tenfold? A Canadian company has set out to fix this problem for you, particularly when it comes to finding sophisticated work wear.
39th Avenue is a Montreal-based personal styling and shopping service that invites users to fill out a questionnaire about style preferences, size and lifestyle. Users then receive a box of apparel in the mail to try on. Whatever they love, they keep, and what they don’t like, they send back. It’s the same simple formula used by American services like Stitch Fix, except that 39th Avenue is more focused on office-appropriate ensembles. And if that weren’t enough, the collection is designed in-house, so you’re getting clothes that aren’t available anywhere else, and it’s a Canadian company to boot!
Co-founders Catherine Henry and Elizabeth Kilen are childhood friends from Montreal who have combined their expertise in fashion design and technology, respectively, to create 39th Avenue. Garment prices range from $75 to $450 for tops, dresses, blazers and pants, and you can preview some of these pieces on the site before signing up. Their goal is to make classic yet modern pieces that will take working women from the office to an evening out in style. And of course, to make finding these pieces simple. You don’t even need to leave the house!