By now, we’ve come to accept that South Korea knows beauty better than everyone else. Its beauty sector is controlled by the government, that’s how lucrative it is. The facts speak for themselves: Koreans invented and popularized BB Cream, snail cream, sheet masks, air cushion techology, horse oil, pig collagen and donkey milk treatments. Initially balked at, these innovations in beauty quickly made their way over to North America, influencing even the biggest beauty brands over here.
So what’s the latest in Korean beauty trends? Well, it’s modelling masks that take on the shape and feel of rubber. Basically, it’s a malleable paste that dries into a hardened state on your visage that’s “rubberized,” while not containing rubber whatsoever. The stiffened shell is said to be more effective than paper sheet masks, because it really holds in the moisturizing properties found in the mask’s solution. And the technology was also only previously available in Asian spas, until now.
But make no mistake, a treatment isn’t cheap. It costs $128 for five of Shang Pree’s “Gold Premium” modelling masks (or $26 for one). The “Black Premium” mask, which features charcoal and activated collagen powder, and the “Silver Premium,” containing silk amino acids and activated collagen powder, are also $26 per mask.
But if you want a local alternative, there aren’t any of the modeling mask variety (yet). But if you want a 24K gold face mask, there’s a brightening and hydrating option from Victoria Radford. It’s $17, and the mask is made from a biocellulose fabric that helps your face effectively absorb the antioxidant and anti-aging properties found within.
If anything, it’ll be a small taste of the future of beauty to come.