Dolls have always made us uncomfortable. Their wide, vacant eyes, unnatural pouts and crispy hairdos give us the willies. But this new toy version of Emma Watson as Belle, released on the heels of the upcoming Beauty and the Beast flick, might take the cake for the most weird and wonderful doll we’ve ever seen.

Colorado doll collector William Herrington, was poking around J.C. Penny and when he found this gem. Thankfully for us, he took personal affront to Disney’s plastic portrayal of the actress and snapped a pic for his Flickr account.

Now we just sit back and let the Internet do its thing…

So far, it’s been compared to John Malkovich, Kristen Stewart when she’s dying in Breaking Dawn and, our fav, Justin Bieber. Lots of Bieber.

Very important investigative journalism re: Emma Watson’s doll. Thank you for this gift, face-swap. pic.twitter.com/cbAusEGIas

— Aimie Rigas (@AimieRigas) January 9, 2017

You see it, too, right? Once you notice the resemblance, it’s really hard to unsee it. Yup, this doll is a miniature version of Justin Bieber in a yellow gown, in case you’ve ever wondered what THAT might look like.

And we’re not the only ones who see it. The Twitterverse is all over the uncanny resemblance between Emma Watson’s Belle and the Biebs.

they thought they made a nice emma as belle doll but instead they made a justin bieber doll pic.twitter.com/lbApA05pu0

— maryam (@seIinaivy) January 7, 2017

when you order an emma watson doll online but a justin bieber doll in a yellow dress & a wig arrives instead pic.twitter.com/PUQUBXyufT

— rebekka (@dolanschistad) January 7, 2017

Zach Braff wants us to Make Emma’s Doll Great Again, which is pretty hilarious, also.

Make Emma’s Doll Great Again. #MEDGA pic.twitter.com/Jr3l6xLCna

— Zach Braff (@zachbraff) January 8, 2017

#BeOurGuest and let us know what you think of Emma’s Belle doll in the comments below.