Inclusivity is the name of the game when it comes to launching new products, from beauty companies recognizing that there are more than just 12 skin tones, to huge fashion retailers finally adding extended sizes to their lines.
A brand new Canadian bra company is taking that inclusivity to a whole new level, with not only 98 (yes, 98) sizes on offer, but a high-tech cup construction that adapts to your always-changing breast size.
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Hormones throughout your menstrual cycle mean your breasts could change up to two cup sizes and two band sizes, and the Anesi Bra is the first ever that promises to change right along with them.
If it sounds too good to be true, it’s not. Anesi uses a moisture-wicking, antimicrobial fabric put together in elastic and rigid compression zones so it can accommodate that two-size change. It also won’t stretch out after you wear it, so the fit will always be just right.
They’ve also traded uncomfortable underwire for a 3D nylon, lightweight alternative that moves with your body, and the unique gel straps mold to your shoulders and help evenly distribute the weight of your breasts. That means no digging, no red marks, and reduced back pain.
Anesi is Greek for comfort and leisure, and it sounds like the bra could live up to the name, eliminating sweat, gaping and stretched out material, and the inability to find a bra that fits your breasts perfectly. The fact that it’s a Canadian company seems like a fringe benefit.
Anesi launched their Kickstarter campaign on July 31, and they’re already more than two thirds of the way towards their $65,000 fundraising goal. If you’re dying to try the Anesi Bra, you can pledge $98 and the projected delivery date is March 2019. When the campaign ends, you’ll get the Anesi Fitting Guide Package to sort out which of the 98 fits you are, according to your unique breast shape and size, no matter how they change.