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Um, Gucci. What in the world were you thinking when you made this black balaclava sweater with red lips?  It’s one thing to have designed this culturally insensitive mess, but if these were the images that the design team comes back to you with after shooting it on a model, your first reaction probably should be not to run with it.

Gucci

Just yikes.

To be fair to Gucci, they’ve apologized and have since taken the $890 sweater off the market. “We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond,” the fashion brand wrote in a statement. Honestly, if the teams at Gucci were more diverse, and fostered environments where people were comfortable to speak out when these “designs” happen — this could all be avoided. Learning moment indeed.

Just last December, Prada had to pull similar designs from their shelves. Hopefully these luxury houses figure it out sooner rather than later.