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We’ve gotta hand it to James Franco. He’s so good at finding new ways to baffle us with his weirdness.

Just when we thought we’d witnessed the peak of Franco’s strange behaviour with his inspirational toilet training video from a couple months back, the “quirky” actor just upped his confusing game.

Franco decided to write a column for Indiewire featuring him conversing about new films with…himself. Well, actually it’s with his “reverse self,” Semaj. Yes, we know, that’s James backwards.

Franco wrote an intro at the top of the piece (in third-person, of course) to shed some light on the bizarre concept. It reads:

This is a column where James Franco talks to his reverse self, Semaj, about new films. Rather than a conventional review, it is a place where James and Semaj can muse about ideas that the films provoke. James loves going to the movies and talking about them, but a one-sided take on a movie, in print, might be misconstrued as a review. As someone in the industry it could be detrimental to James’s career if he were to review his peers, because unlike the book industry — where writers review other writer’s books — the film industry is highly collaborative, and a bad review of a peer could create problems. So, assume that James (and Semaj) love all these films. What they’re interested in talking about is all the ways the films inspire them, and make them think. James is me, and Semaj is the other side of me.

What?!

If this doesn’t take the cake for Franco behaviour, we don’t know what does.

You can read the conversation between James and Semaj here. Despite being completely bizarre, it’s actually pretty well-written. Kudos, guys!