Does it ever feel like fashion brands are just throwing design spaghetti at the wall to see what sticks? Like, instead of approaching the market with research, they’re launching products left, right and centre in a spray and pray approach, with hopes that something will land somewhere where somebody will want to buy it?
The latest wet noodle of a fashion idea being flung at the public: a $216 pair of “thong jeans” from Los Angeles denim brand Carmar Denim. These aren’t the kind of pants that are going to protect you from the elements.
The jeans (or are they underwear?), which look as if it were partially inspired by spaghetti, aren’t the first denim thongs to make headlines. At last year’s Amazon Fashion Week in Tokyo, Japanese designer Thibaut sent models down the runway in its scant thong jeans. Observers on social media were confused then, and they’re just as nonplussed by this actually shoppable option from Carmar, which are described on their site as “a high rise pant with large statement cutouts on front and back.”
— Alistaire Ong (@MaybeAlistaire) May 1, 2018
— Zenneth Nevers (@ZennethNevers) May 1, 2018
— Faye Batts (@faye_mondo) May 1, 2018
It’s hard to decide which is more confusing, the design or the price, because these look totally DIY-able.
Carmar also sells some generously cropped-at-the-knee white jeans, but they’re basically formalwear compared to this shredded, cheek-exposing thong jean. Still, this isn’t the first denim product that raised the collective eyebrow of the internet. Remember Topshop’s clear jeans? Or these inside-out jeans?
And then there were the denim trends that did take, the wet noodles that stuck to the wall and ended up being gobbled up by the public. Case in point: the baggy, flared-bottom atrocities of the late ’90s and early aughts, as illustrated in the video above. Ah, the things you do for denim.