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The face of an addict can take many forms. However, the popularized belief is that an addict is decrepit, dirty and looking to steal for their next fix. That’s one look. The truth is, there are many faces of addiction, and the road to recovery is no simple task.

It’s a hard subject to talk about, considering the very real-world implications of addiction in the first place. The above isn’t a video about 12 steps or finding God; it’s about hitting rock bottom, realizing you need help and, ultimately, finding it.

The road is, of course, as rocky as it is steep, but the powerful message of the video is that there is no one face of addiction. It could be anyone’s—from the person who makes your coffee every morning to your favourite celebrity. It’s this message that hopes to end the stigma surrounding addiction. It asks of us that we are able to discuss it, without judgment. And that’s as good as place as any to start.

It’s time we started talking openly about our mental health. Join the conversation on Bell Let’s Talk Day, January 31, and help end the stigma around mental illness. For every text message sent and mobile or long-distance call made by Bell Canada and Bell Aliant customers, Bell will donate five cents to Canadian mental health initiatives. The same goes for anyone sending a tweet using #BellLetsTalk, watching the Bell Let’s Talk Day video on Instagram or Facebook, or using the Bell Let’s Talk Facebook frame or Snapchat filter. But talking about it is just the first step: Visit letstalk.bell.ca for more ways you can effect change and build awareness around mental health.