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The plus-size fashion market is in hot demand, and yet it’s not the easiest world to navigate. There aren’t that many brick-and-mortar stores that exist for people to actually try on clothes, which makes shopping kind of disappointing. One reason for this is that most of the shopping has to be done online, which is a crap-shoot for anyone. And, as you’ll learn from the video, plus-size options don’t really factor in different shapes and sizes. A 3X to one woman might not be the same thing to another, much like you may be a medium in one brand, but an extra large in another.

If brands want women to wear their clothes, they need to be able to comfortably and leisurely find what works for them. Makes sense, right? Who wants to order in seven different sizes to find out that they all look frumpy? No one. Watch the video above to see what three women realize about the plus-size market.