Canadians are sometimes mocked over the entire concept of bagged milk, but it’s a habit we’ll staunchly defend.
Just take what happened to Saputo Inc. recently. Last year, the company decided, without warning, that it was going to shrink its 3-bag Neilson milk proucts from containing 4 litres, to only 3 litres.
Bad move, Saputo. Bad move.
While the change was accompanied with a price reduction, it still amounted to an overall volumetric price increase of about 3 cents per bag after doing the math. But it wasn’t really the price that had Canadians up in arms. Instead, it was something the company apparently forgot to consider: The bags no longer fit into people’s milk pitchers.
Canadians were pissed.
— Beata Hilliard (@thebetaforce) September 26, 2015
— cal marcoux (@cmarcoux) May 12, 2015
— Aaron Williams (@aaronwilliams77) May 3, 2015
— Melanie Parker@ (@melaniejparker) April 12, 2016
Fortunately, Saputo Inc. has come back to its senses, and has reinstated the 4L packages.
“We understand that this change was not favourably received by many of our consumers and we are sorry,” Saputo Inc. wrote in a letter, according to the Globe and Mail.
As a result, order was quickly restored across the country.
— Wayne McCallum (@WayneMcCallum) May 27, 2016
Let this be a lesson to all the dairy companies of the world: Never muck around with Canada’s bagged milk.