CoverGirl has just made history with its announcement that their latest CoverGirl is actually a CoverBoy. James Charles is an aspiring makeup artist who, at just 17 years of age, has not only scored this groundbreaking deal but also taken a huge load of responsibility upon his shoulders. But if anyone deserves it and can run with it, it’s Charles. The teen joins the likes of Sofia Vergara, Ellen DeGeneres, Janelle Monáe and Pink and he couldn’t fit in more.
“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful. James Charles is no exception,” the brand stated in a press release. “One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”
James, who boasts over half a million Instagram followers and counting, will be the face of the brand’s not-yet-launched So Lashy! by blastPRO Mascara, which is designed to work for all lash types. Charles took to social media to share his excitement.
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. 😊💕 make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
Charles has appeared alongside fellow CoverGirl Katy Perry in a campaign photo, and he’s already a natural.
There are no pics of Charles’ upcoming glamour shots just yet, but who needs professional photos when we have James’ amazing Instagram account to peruse? Prepare to be impressed.
So, so talented.
pixelated 🎮 – Base is @makeupforeverofficial HD stick foundation in Y315 & @lunatick_cosmetic_labs contour palette to contour my face. – On my eyes I used @benefitcosmetics air patrol primer and a translucent setting powder. Mascara I @benefitcosmetics theyre real lash primer and @benefitcosmetics they’re real mascara for a super natural lash look! Liner is @katvondbeauty tattoo liner. – Lips are all @anastasiabeverlyhills liquid lipsticks. I used the shades American doll, Vamp, Sorbet, Spicy, Pure Hollywood, Party Pink & Sarafine, and also mixed some together to create the other colors!
Taking Snapchat filters to a whole new level.
THE BUTTERFLY EFFECT 💙 tag a friend in the comments below! ____ Created this look for the @nyxcosmetics #31daysofHalloween! #ad ____ #morphebrushes 35B palette (use “JAMES” for 10% off) #anastasiabeverlyhills moon child glow kit #nyxcosmetics jumbo eye in black bean for liner, lips, & brows #occcosmetics glitter
His response to a noncommital boy is as perfect as his makeup skills.
Breaking gender barriers all day, every day.
in honor of no shave November… 😏 I used @anastasiabeverlyhills dip brow pomade in dark brown for my brows. I used her gel liner in black for the wing. ABH illuminator in “So Hollywood” for my highlight. Eyes are @makeupgeekcosmetics single shadows in cocoa bear, petal pusher, and barecelona beach. For my “beard” I used the makeup geek shadows corrupt and mocha! As usual, lashes are @benefitcosmetics they’re real mascara.
Showing the beauty of both sides.
THE POWER OF MAKEUP ⚡️ ____ I needed to do this post. The past few days of my life have been some of the worst in a very long time and I’ve been extremely upset and out of it. I had a boy I really cared about take advantage of me to a whole new level and it both hurt me, but also absolutely crushed me & my confidence. I cried for the first time in years and was extremely lost and just overall angry. I wanted to do this post now that I’ve grown and learned from the situation to show you guys that confidence is key. You should NEVER let anyone get in the way of your goals or more importantly your happiness. Makeup makes me so happy and feel so powerful and strong and it’s truly an escape. Makeup is truly an art. It’s a form of expression, it’s a way to feel beautiful, and to make people gasp and look exactly how they want to. It’s more than just wanting to impress someone or look pretty. We do makeup for ourselves, NOT for the pleasure of anyone else. It’s so important to be confident and love yourself no matter who is loving you back. Please learn from my mistake and always put your own self confidence and self love first, no matter how cute a guy is or no matter how someone may make you feel. I am worth more and so are you. 💘 ____ face is @makeupforeverofficial HD foundation stick. I contoured using my @makeupgeekcosmetics contour pan in warm medium. Highlight is @anastasiabeverlyhills glow kit in “that glow” with the shade sunburst. Brows are @benefitcosmetics ka-BROW cream gel set with gimme brow. Eyes are @morphebrushes 35O & lashes are @esqido lashmopolitan. Lips are @nyxcosmetics liquid lingerie in baby doll.
Honestly, how has he only been doing this for ONE YEAR???
THE GLOW UP THO… ✨ WOW Today marks my one year anniversary of the first time I ever tried makeup on myself. Never in a million years would I have ever imagined to be here from posting pic on the left. It’s crazy to see how much I’ve improved and grown as both a person and artist. I’ve had so many amazing opportunities and met so many amazing people in the past year and CANNOT wait to tell you guys about a few amazing projects coming soon. 400,000 people in one year. Thank you all so much I can’t even begin to explain how much you all mean to me. Imagine where we’ll be in another year? Holy crap. Y’all truly do fricken rock.