There’s a reason the world has makeup artists. Putting on makeup is hard. Thankfully, modern technology is moving at warp speed and now there’s a machine that will do the work for us — sort of.
Maya Pindeus and Johanna Pichlbauer, students at the University of Applied Arts in Vienna, recently presented their interactive Beautification Machine at the Biennale Internationale Design Saint-Etienne in France. The simple machine will apply eyeliner, lipstick and a face mask to anyone who dares to stand in front of it.
Watch and prepare to be amazed.
Not what you were expecting, right? Though Pindeus and Pichlbauer argue that the machine does in fact apply makeup to your face, the purpose of the Beautification Machine is more to open up the conversation about how we look at and think about beauty in the age of digital manipulation.
The endlessly turning wheels of the machine are designed for a very specific face shape, as demonstrated by the video where some participants ended up with more eyeliner on their foreheads than lids. Not to mention the small girl at the end who couldn’t get the machine to interact with her at all. “Computers and machines in general are damned to miss out on the beauty that is the human face, in its irregularities, it’s uniqueness,” explains Pindeus and Pichlbauer. “They are programmed to work with the normative and the flawless.”
Looks like we’ll have to keep working on keeping a steady hand, after all.