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Do you struggle with a cold, red nose during the frigid winter months? Well, a new trend hopes to help with that (and it has us questioning whether we’ve gone too far with winter accessories).

Introducing the nose warmer! No, we’re not joking.

The Nose Warmer Company has started selling knitted pouches for your sniffer to keep it toasty warm all winter long.

These little pouches look just as ridiculous as you’d expect, but the owner of the company has come to the defence of the controversial accessory.

“It looks a bit silly, you say? So do Christmas jumpers and bobble hats, but plenty of people wear those,” Sally Steel-Jones told Buzzfeed. “With enough cold-nosed people out there to create a demand for the warmers, one day it might be you looking silly walking around with your red, bare nose!”

Fair.

If you want to get in on the trend, you’ll be excited to know that the pouches are totally customizable. You can select any colour, pattern and material (like fleece, wool, or faux fur) your heart (er, nose) desires.

Some could argue that wearing a nose warmer is no different than wrapping a scarf around your face or covering you ears with muffs, both of which are totally acceptable ways to keep warm. But are we ready for this new trend? Would you wear a nose warmer?