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Strobing, it’s been said, is the new contouring. But what does it mean to “strobe”?

With contouring, you take products that are two shades darker or lighter than your skin in order to carve out the appearance of intense structure. But with strobing, it’s only about highlighting.

So you take illuminating products to the areas touched by light with the most regularity: your cheekbones, the middle of your forehead, chin, down the slope of your nose and brow bones. The objective is to enhance and brighten those areas, and it seems like everyone is picking up on it. We say that because MAC’s strobe cream ($12 to $40 at MAC) was everywhere, used for runway shows in New York, Milan, London and Paris. And there’s a pretty good reason for that: it works really well.

First, it was at Altuzarra in New York, which was quickly followed by Jonathan Saunders in London (below):

jonathan-saunders

Next up, Milan. Costume National in Milan cranked out some beauty looks using the strobe cream, and it really made the models’ faces pop:

strobing

Followed by MSGM…

msgm

And then Missoni…

missoni

Finally, the global journey of this does-it-all strobe cream ended in Paris at McQueen, Emanuel Ungaro and Roland Moret. You could say it gets around.