You know those days that start when it’s still dark? Everyone is asleep but you’re already bustling around, getting lunches ready or maybe it’s the only time you have for yourself so you can squeeze in that 20-minute workout. Then you have to get the kids ready, get ready yourself, toil away for hours at the office, come home to more work waiting for you and it’s this vicious cycle.
Dinner has to be prepared, laundry needs to get done, there’s always a mess that needs cleaning up — all while you’re on the phone with your boss, who needs a problem fixed ASAP. But you do it, you juggle, all while husband sits in front of the TV with the computer in his lap “working,” pretending not to watch the game.
Yes, one of THOSE days. But have those days become ALL your days? Hopefully once you show him this video, it’ll be a thing of the past.
An ad, produced by BBDO India for Ariel laundry detergent, shows an older man watching his adult daughter doing everything, from coming home from her full-time job to tending to her child to all the household chores, all while catering to her couch potato of a husband. She doesn’t struggle, she doesn’t complain, she just DOES.
The father leaves a letter behind for his girl, apologizing for being a poor role model and promising to change. Ariel’s campaign #sharetheload is trying to get to the root of the issue and understand why it’s still like this. Is it our upbringing? And are we passing gender roles that haven’t evolved with the times?
Guys, once you’re in a relationship — whether it’s dating for months or married for years — there’s nothing a woman wants or appreciates more than coming home to her significant other cleaning, or having cleaned, the place. An empty kitchen sink, a meal waiting and/or a laundry basket with folded clothes in it goes a long way. Let’s share the load, shall we?
This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a #GlassLion at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us. Dads, #ShareTheLoad and #LeanInTogether for equality. Thank you Andrew Robertson, Marc Pritchard, Sonali Dhawan,Vidya Murthy, Sharat Verma, Shailesh Jejurikar, Josy Paul, and Mohammed Ismail.
Posted by Sheryl Sandberg on Wednesday, 24 February 2016