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Naming beauty products must be fun. But even though it’s a fun job, there’s a lot to consider. For example, if you had to name a juicy red lipstick, what would you call it? Just Beet It? The People vs. Berry Flynt? In Kat Von D‘s Studded Kiss collection, she has multiple shades of red, and one of them is named “Underage Red.” Sounds cheeky, sure, but some people aren’t too happy about it.

Some say it is emblematic of rape culture:

While others point out its lack of originality:

Some young people are showing off the red, and owning the name of it with pride:

And others are like, get over it, people, it’s lipstick:

Some wondered if there were age restrictions for the lipstick:

And one woman pointed out that this isn’t just a Kat Von D issue:

Want red and not the possible implications of wearing something that fetishizes underage girls? Here are 30 reds that will do the trick!