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The month of October is known as Breast Cancer Awareness Month, but we should be mindful every month. In 2015, 25.9 per cent of cancer cases in women were breast cancer. And back in 2010, the Canadian Cancer Society estimated that cancer probability in women was 1 in 2.4, or 42 per cent.

Mortality rates have dropped between 1985 and 2015, but incidents are on the rise. So what do you do? You detect, and you detect early. Rethink Breast Cancer wants to help you out, and it’s doing it in a light way that addresses the importance of early detection, while making the process slightly fun. The Canadian organization has created an app called Your Man Reminder (free, available for Apple and Android), which uses hot, half-naked men (like the guy above!) to deliver you personal reminders to your phone.

There’s also a section of the app called TLC, where the man of your choosing will walk you through the process of self-assessment. T stands for touch (as in, touch your breast in any way that feels comfortable to you),  L stands for look (look for anything that seems unusual) and C stands for check (if you’re concerned with anything, check with your doctor as soon as possible).

And you can even send Man-O-Grams to your friends, if you feel they could use a reminder and might like a hot-as-hell man touching himself while they self-assess.

Don’t be a boob. Check yourself before you wreck yourself.