The Get Real movement and the Toronto advertising agency Union Creative are joining forces to create a safe space for LGBTQ students, and it all exists online.
“LGBTQr Codes” is an innovative new campaign designed for high school students and aims to combat LGBTQ discrimination and bullying.
Using colourful T-shirts and QR code technology, students can scan the code using an Android or iPhone, and unlock a message which will contain a question relative to the LGBTQ community like, is being gay a choice? (You can access the LGBTQr code on the Get Real website.)
This initiative grew out of opposition to the Ontario Government’s decision to repeal the current sex-ed curriculum and revert back to the 1998 version, which doesn’t contain any information on sexual orientation and gender identity.
This campaign will be unveiled today at the Ecole Ouest Secondary School in Toronto and has positioned itself as a virtual alternative for anyone seeking to learn more about the LGBTQ+ community..
Ahead of the launch, the executive director of the Get Real movement, Chris Studer and grade 11 student Anton Michener joined Your Morning to show us exactly how this works.
While this new campaign has drawn attention, Studer says there’s more to be done.
“This is something we hope will evolve over time as more and more students and parents and teachers engage with it.”