The price of makeup and beauty products has a range that most products don’t come close to. Lipstick can cost a costumer anywhere from $5 to $50, with mascara and eye shadow hitting hundreds of dollars. Don’t even get us started on moisturizer.
In a recent study done by U.S. company Skin Store, they found that the average woman will spend $300,000 on makeup in their lifetime. That’s a lot of eyeliner, or not that much eyeliner, depending on what brand you’re using for your makeup needs.
One of the biggest questions that has plagued makeup wearers for decades is whether buying high-end is better than purchasing drugstore alternatives. Does a $50 price difference really make for a more even foundation? How different can ingredients for lip gloss really be?
According to one makeup YouTuber, the difference is barely noticeable. Shani Grimmond has gathered a following of more than 1 million subscribers on her channel thanks to her easy to follow makeup tutorials. In March, Grimmond posted a new video showing a makeup tutorial using $2,000 worth of beauty products.
Grimmond opened the video by reminding her subscribers that a similar look can be achieved with drug store makeup and she’s right. Users compared Grimmond’s $2,000 makeup tutorial to tutorials she’s posted using drug store brand products and the results are almost identical. Who wore it best? The one that gets you Shoppers Optimum Points.
This isn’t the first time Grimmond has shown the difference between high end and drugstore brand makeup. The YouTuber posted a tutorial in 2016 that shows half her face covered in expensive makeup and half covered in inexpensive options. Can you tell the difference? We definitely can’t.
Grimmond’s championing of more affordable options can be seen in Hollywood too. At this year’s Grammy Awards, Beyoncé’s makeup was done using products that were all priced at $20 or less. Katy Perry also went with more inexpensive options, using only her drugstore line of Katy Perry for Covergirl products.
If it’s good enough for Beyoncé and Katy Perry, it’s good enough for us.