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Maybe you still have a shoebox filled with photos of your ex, dried flowers and old movie stubs in the back of your closet. Sentimental, sure, but nothing of real value. Or you might have a dusty wedding dress that only reminds them of a bad marriage. Or a stunning engagement ring he insisted you keep after leaving you at the altar. Or maybe a coat he bought you that is beautiful to everyone else but you just can’t look at anymore.

So look no more. Neverlikeditanyway.com is a site that helps you sell the stuff that lingers after a relationship ends. Think of it as an eBay for breakups.

After splitting with her boyfriend, Annabel Acton was stuck with a plane ticket to London that she had no intention of using. She joked around with her friends, saying, “Wouldn’t it be great if there was a place to sell your breakup baggage, make some money, then use that money to  buy something you actually wanted?”, she recalled to Canada AM. And the idea was born.

And not only was Acton on to something but she was on to something that many people needed. The first time she launched the site it shut down.

“I wasn’t prepared for how strongly it was going to resonate with people, not just in America but all over the world,” Acton said. “Breakups are such a universal thing; unfortunately they happen to everyone.”

Acton’s mission wasn’t just to start a business; rather, she wanted it to be a helpful place people could turn to after a breakup.

“I wanted to create something that was cathartic, that was funny, that was cheeky and that was really positive,” explained Acton. “That at its core it was about helping people move on and get over their relationships.”

It’s one thing to sell your unwanted stuff but Acton wanted a more community feel to neverlikeditanyway.com so she asks that users share their stories about the items, then also include their “bounce back plans,” in other words what they are going to do with the money once their item sells.

Acton is proud of the “supportive [and] really strong community” that has come from it. She’s making a typically negative experience extremely positive and one that’s actually useful in helping people get over their breakups. Now that’s how you bounce back.

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