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Sports fans are known to do some stupid things in the name of celebration. Sometimes it’s funny, but when it crosses the line — most often, the harassment and assault line — it’s time to call it out. That’s exactly what Brazilian reporter Júlia Guimarães did when a World Cup fan tried to plant one on her while she was broadcasting. She dodged his advance and then put the guy in. his. place.

“Don’t do this. Never do this again, okay?” she scolded the fan, “Don’t do this. I don’t allow you to do that. Never, okay? This is not alright. It’s not right. Never do this.” The fan apologized immediately, but whether it was because he realized he did something wrong or just because she yelled at him is debatable.

Guimarães received some mad respect for addressing her assailant live on air. Often when a member of the general public approaches a broadcasting reporter, they will try their best to ignore it and continue their report. Instead of doing that, Guimarães shut it down in epic fashion. You go, girl!

Guimarães also addressed the incident on Twitter later. She wrote, “It’s hard to find words… Luckily, I never experienced this in Brazil! Here, it’s happened twice already. Sad! Shameful!”

Unfortunately, this kind of incident isn’t unique, especially at large sporting events like the World Cup. Just last week, another female reporter, Judieth Gonzalez from Colombia, was harassed in the exact same way. Video of the incident was posted by DW Sports to highlight the prevalence of sexual harassment directed at female sports journalists.

Bottom line: just don’t touch people who don’t want to be touched. Okay?