It’s time to come clean, Timmie. We all know what you’re up to.
Canada’s beloved restaurant chain seems to be heading for apocalypse, as what was once considered the everyman’s coffee is growing into something that resembles, dare we say, Starbucks. Case in point: Beginning next Wednesday (Nov. 26), the coffee shop franchise will jack up its prices for both coffee and breakfast sandwiches at its Canadian locations. And customers are NOT happy about it:
— Barry Croll (@RockNRollCroll) November 20, 2014
You hear that, folks? While it’s only a 10 cent increase this time, those numbers add up fast. The price of a tall coffee in Starbucks goes for $1.75 right now, while a medium coffee at Tim Hortons will run you $1.57—a difference of 18 measly cents. When did our favourite brew get so classy?
At first, we thought this was all in our heads. The company is probably just overdue for a price increase, right? But then we saw the Christmas-themed cups Tim Hortons released this year and our jaws dropped. Normally, they look something like this:
— Emily Voisin (@Evoisin5) November 12, 2013
Old school Canadiana, wooden toboggans, kids playing in snow— they’re designed to represent a traditional Canadian Christmas. Tims has themed them this way for as long as we can remember, but this year…well…see for yourself:
Right?! It blew our minds as well. If you put a white lid on the Tim Hortons cup, they would look almost identical. But that’s just the tip of the ol’ iced capp. Tim’s didn’t change overnight, in fact. Here’s how the stores have subtly evolved over the past few decades:
— The Little Saint (@NHotton) April 27, 2013
That was then, but now they’re starting to look like this:
Now here’s what an average Starbucks location looks like:
Back in the day, Tim Hortons—pardon, Tim Hortons Cafe and Bake Shop—used to sell just two items: Coffee and doughnuts. Nice and simple. But now,the menu’s grown into a gargantuan mess of options. And don’t get us wrong, their breakfast sandwiches and baked goods are great (we also wouldn’t trade Iced Capps for the world), but how much longer until they start rolling out foods with words like “artisan” attached to them?
If you think that’s a far off concern, consider this: In 2011, the company added espressos to the menu, then lattes just months later. In 2012, it introduced White Hot Chocolate in select branches (a drink long served by Starbucks). The same year, frozen lemonades were introduced, followed by frozen green tea in 2014:
Tim Hortons now sells frozen green tea… Am I in heaven? *-* pic.twitter.com/5uj9uGhBLy
— Iris Phung (@AH_IrisPhung) April 28, 2014
What’s so bad about frozen green tea? Oh nothing, just that it kind of resembles Starbucks’ green tea frappuccino:
Starbucks Green Tea Frap pic.twitter.com/EXlehkwcsI
— Tiffany Rivas (@tiffanythere) March 16, 2013
And don’t even get us started on the dark roast coffee Tim’s just introduced:
Don’t let the cup confuse you, our coffee family has grown! Original Blend & decaf are served in our Dark Roast cup. pic.twitter.com/Owsxf8a8oC
— Tim Hortons (@TimHortons) September 27, 2014
— Spoonfuls (@MySpoonfuls) July 9, 2013
What’s next? Are we going to start ordering “venti” drinks at Tim Hortons?
We don’t know what’s brewing at Canada’s favourite restaurant chain lately, but we just want our cheap double-doubles and vanilla dips back.
…And maybe a hash brown. That would be good, too.