It’s no secret that Tim Hortons hasn’t had a good year. The little all-Canadian coffee house lost major points with the public after some stores cut employee benefits to cope with the increasing minimum wage in Ontario and there’s currently some friction between franchisees and corporate. All the while, the company has been steadily declining in popularity while making changes no one seems to want. Did anyone ask for potato wedge poutine with their double-double? We didn’t think so.
Well, it appears Tims is finally listening to what consumers actually want. They announced this week that the company will be making some major changes and updates to better serve a population that wants breakfast all day and delivered straight to its door. That’s right, people. Soon you can get a Tim Hortons breakfast sandwich served right to you at 11 p.m. without even leaving the house. Now this is the future.
We can’t help but notice the changes seem to pretty much mimic the very same ones McCafe has been implementing for years. We’re not complaining, just observing. Here’s everything Tims is about to offer all us loyal Canadians.
That’s right folks. No more standing in line for your morning Joe; you can have it handed right to you as you head out the door. Tim Hortons is partnering with Skip the Dishes to start home delivery in 148 stores in three trial cities. So starting next week, customers in Edmonton, Ottawa and Vancouver can all enjoy their Timmies right from the comfort of their homes. Now that’s convenience.
This is one of Canadians’ most often-cited complaints about Tim Hortons — the fact that you can’t get a breakfast sandwich after 11 a.m. How much mid-afternoon business has Tims lost to McDonald’s because sometimes people just need a post-work hashbrown?
Well, no more. The company has already started all-day breakfast in 50 stores and is planning on rolling it out Canada-wide by the end of the summer. Breakfast-lovers rejoice!
This isn’t really something we asked for, but it could mean some interesting new items to check out. The company isn’t ready to release actual menus yet — the change isn’t going to roll out until September — but the chief corporate officer at Tim Hortons’ parent company says it will be “very unique to Tim Hortons.” Do we see BLT sliders in our future?
How is this not a thing already? With the number of times Tims loyalists frequent the store, you would think they would have been one of the first corporations to set up a loyalty program. Well, they’re trying to right that wrong now. Starting in September, customers will be able to sign up for a loyalty card which will eventually be compatible with the new Tim Hortons app (where you can already order and pay for your food in advance).
Maybe things are finally looking up for Canada’s coffee house.