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We’re not saying that lipstick is the route to beauty. You certainly don’t need it, if you don’t want to use it. But that’s not the point of a little in-house study conducted by Revlon.

The goal was to take a bunch of couples – some new, some old – and uncover how a change in routine would effect their moods. Revlon tapped Fordham University to conduct the study, and women were asked to add a simplified beauty routine to their lives. This routine would include taking time to treat yourself by wearing lipstick, eating chocolate, breathing, smiling, looking in the mirror and wearing perfume.

Sure, you’re thinking, “adoy, I need to breathe to live, stupid. And don’t tell me to laugh. I’ll decide when I’ll laugh, not you.” And yes, you’re right. But what this study hoped to prove is that these small changes could improve many different areas of your life.

And, according to the women surveyed, they did. The power of daintily devouring a morsel of chocolate, or keeping your look real tight by applying just a red lip and a spritz of eau de whatever, has been revealed:

  • 97 per cent of women saw a positive change in themselves
  • 71 per cent of women reported wanting romance (we imagine this means sex, too)
  • 85 per cent of women noticed people reacted to them more positively
  • 74 per cent of women were more likely to flirt
  • 60 per cent of women said their partners were more affectionate
  • 77 per cent of women felt more confident and outgoing
  • 58 per cent of women said their partners were more romantic, and thus they boned a lot more

Watch the video above to see the couples talk about the experience.

 

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