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If you think Tyra Banks is capable of doing anything and everything she puts her mind, heart and soul to, then you’re right. Because on top of everything she’s already achieved in life, the next phase might be the biggest she’s ever gone, making the living doll she plays in those Life-Size movies seem puny in comparison.

Tyra is opening a 21,000-square-foot theme park in Santa Monica, Calif., called Modelland (which happens to be the name as her 2010 YA novel about her life). Apparently, it has been in the works for 10 years and it’s finally set to open later this year.

“Modelland is going to be a place where the modelling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets … your fiercest best self you could ever imagine,” Banks described to Variety. “From the beginning, when creating this attraction, I wanted Modelland to go beyond just a place to go to, but to be a place to feel emotion. You have to go there, you have to be part of it and you have to interact and focus on yourself. It’s all about you.”

She detailed, “Of course, there will be an elevated social media component that will allow for our global community to engage and get delightful tastes of Modelland. That is crucial. The extra special treat is at the attraction, in the flesh. All types of beauty — men and women, young and older — are invited to transform into the dream version of themselves. When people leave Modelland, we want them to feel overjoyed and empowered.”

This sounds like the kind of place everyone needs to go to. Because who doesn’t want to have those feelings? Also, if it makes us slay a runway like this, we are ready to buy our Modelland tickets now. No, really, just take our money. All of it.

 

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And while it might sound like a pop-up extravaganza that’s tailor-made for the likes of Instagram, it fully intends to be a permanent attraction.

“I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modelling,” Banks explained. “But not the exclusive modelling industry. I’m talking about modelling for the masses.”

What does that mean exactly? Basically, “anybody can enter and feel like a model,” Tyra told WWD. And Banks added that Modelland is ideal for everyone of all ages and genders to visit. She also isn’t just focused on the inaugural attraction but hopes to expand to other cities.

“It’s my goal that with every Modelland forthcoming that we grow, perhaps doubling in size each time, so there’s opportunity to offer new, bigger and better delights,” stated Banks. “When you dream it, that’s the only way things can happen.”

Tyra’s passion, determination and big dreaming pushed her to conquer the worlds of fashion, beauty, movies and TV, particularly Top Model, the groundbreaking reality competition she created. We’d be shocked if Modelland wasn’t equally successful. Are you ready for more?

 

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