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The fashion world continues to make strides toward banning dangerously thin models from runways and ad campaigns to make the modelling world safer and more health-focused for those working in it and those who are affected by the images. Unfortunately, it seems that one of the most famous faces and names in fashion is not following the new trend of promoting healthy body types.

Victoria Beckham has recently begun receiving criticism for her use of a dangerously thin-looking model in her latest eyewear campaign. Posting pictures of her new eyewear line this week on Facebook, Instagram and Twitter, Beckham uploaded two photos of the same model wearing glasses, writing “Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look.”


The model, 29-year-old Giedre Dukauskaite, has previously worked with Marc Jacobs, Celine, Miu Miu, and Diane von Furstenberg, but it appears that her new campaign with Beckham is giving her the most press, though not for a good reason.

It seems that many people are less focused on the 1970s-inspired glasses and more fixated on the model wearing them. Many fans quickly began commenting on Beckham’s Instagram post, with one writing “You should be ashamed of yourself VB. You have power and influence in an industry that destroys girls image of themselves. And you choose to ignore what is going on in the world.”

Other fans took to social media to voice their concerns over what they believe is an unhealthy and unrealistic body type being portrayed by Dukauskaite in the new ad.


Not everyone is against Beckham’s latest ad. One follower on Instagram wrote that “It’s ridiculous that people who claim #BodyPositivity are actually #BodyShaming this lady… I wish they would realize that they’re PART of the problem.”

As for Beckham, the fashion designer has yet to respond.