The holidays are a time for caring and sharing, living and giving. But it’s easy to lose sight of what’s important. Allegro, Poland’s most popular online auction site, is hoping to change all that. Their latest ad, titled “English For Beginners,” tells the story of an elderly man who orders a book and is determined to learn a new language — come hell or high water.
Following him as he makes it his mission to learn English is both endearing and funny. It doesn’t matter where he is or who’s around him; he is filled with purpose and single-minded in his quest, stopping at nothing to get a grasp on the foreign words. Those sticky notes and that damn adorable dog will have you invested, and the scenes in the bathtub and on the bus will have you wanting this great, great man in your life.
But as the ad keeps going, you start to wonder why he’s doing it — or, perhaps more importantly, who he’s doing it all for.
And what we discover is the greatest gift ever. The video description reads, “Sometimes words fail to express what is most important. In this case, you need them just to learn.” And learn we will.