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How many times in her life will a girl be told she “can’t” do this, or “isn’t strong enough” to do that?

According to a new survey from Always, a whopping 72 percent of girls ages 16 to 24 feel held back by what society tells them they should and should not do. In fact, more than half of girls lack the confidence to do/try/achieve what they want.

It’s hard to hear. And even harder to watch. In Always’ latest #LikeAGirl tear-jerker, “Unstoppable” (above), young girls confide to the camera all the things they’ve been told they can’t or shouldn’t do because they’re a girl: Be brave. Be strong. Be proud. Play basketball.

It’s a refrain we and every former 12-year-old girl know all too well. The one where what we’re “supposed to be” gets in the way of who we are.

Thankfully, the video doesn’t end there, and the payoff is well worth the wait. Instead, these girls are kicking ass and taking names. So, watch out world. Because they’re brave, they’re strong, they’re proud. And they can (and will) play basketball with the best of them…like a girl.

Check out the heartwarming video, above.