In the music industry, it can be just as much about how you look as how you sound, so you have to stand out. When Lady Gaga first entered the picture, she made an instant impression with her wacky style, outlandish outfits and quirky behaviour. She could definitely sing but, back then, it was hard to look past the meat dresses and lobster hats to hear just how good she was.
As Gaga promotes her upcoming album Joanne (her father’s late sister who tragically died from lupus at 19, and Gaga’s own middle name), the Grammy winner is keeping it fairly low-key, from the dive bars she’s touring in to yes, her personal style.
“To be frank, I would just prefer to go through this album cycle and talk about my music. That’d be great,” she told The London Times‘ Culture magazine. “It becomes about everything else, and that was what I [once] wanted. But if I wear a black T-shirt and black pants every day, [people] might listen to what I write. All the outfits, fashion and art pieces over the years made sense to me. They didn’t make sense to other people. I always got it. It was an expression, not a hiding.”
But now it’s time for a change, she explained. “This time, my style just stayed naturally at how I’ve been in the studio. I started vehemently saying, ‘Get these clothes out! I’m not wearing this! I’m not wearing heels!’ And some of that, too, is because I’ve been in the studio with boys. You can’t make music with a bunch of boys who are staring at a lobster on your head. They are going to get distracted.”
Her focus with her fifth album is markedly different from the eccentricities of the past. Gaga, who has always had a message with her songs, is maintaining that — but the message is even deeper, truer, more raw and stripped down.
This time, Gaga told Culture, she was thinking of “this woman in middle America with hair pulled back, no makeup and jewelry heirlooms from her family, a sweatshirt you’d buy at the drugstore, a kid in one hand, pinot grigio in the other, two kids running around, you don’t know if she’s married. But she’s at my show, crying her eyes out because she feels I’m speaking for her.”
It only makes sense that as Gaga’s gotten older and wiser, and has had to deal with profound life experiences, her music was going to change. And with that sadder, simpler sound comes a whole new look too. The only thing left? Losing Gaga and just being Stefani. Though we’re not sure if anyone’s ready for that just yet.