It’s not every day that a toy gives us the warm fuzzies, but these Creatable World dolls by Mattel are certainly doing just that. “Creatable World is a customizable character kit that encourages children to play without labels or rules letting toys be toys so kids can just be kids,” says the press release. The doll comes with a short haircut and neutral clothing, then includes a long wig and a whole lot of clothes and accessories so you can mix and match to your heart’s content. (By the way, do those overalls come in adult sizes?) Retailing at $40, the doll also comes in a variety of skin tones.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design.
The brand worked with many experts, parents, physicians and kids to create the line. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
When it comes to inclusivity, this isn’t the first time Mattel has stepped up to bat. Their Shero line of Barbies featured American Olympic fencer Ibtihaj Muhammad, making it the first Barbie to sport a hijab. Curvy, tall and petite dolls launched in 2016.
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Well, we know what presents we’ll be getting for all the kids in our lives.