Making toys for just girls or just boys is a dicey proposition–just ask the smart and adorable Riley, who, rightfully so, just doesn’t get gendered marketing.
But not every iteration of this narrowly focused brand of advertising is problematic. The world of toys is not all ‘pink for girls,’ ‘blue for boys’ anymore, and there are products that inspire young girls to grow into independent women.
Roominate has created a play set that caters to girls who are interested in science, architecture and engineering, but who might not feel those fields are for them given their traditional place as “boys clubs.”
Your little ladies will learn how to build a motor that’s entirely usable, and there’s really no end to the way the set can look. The company doesn’t pre-build the house like traditional doll houses–your child actually constructs it from the ground up! It’s the perfect gift for girls who are looking to pave their own path and YOLO the heck out of life.
Creators Alice Brooks and Bettina Chen met at MIT, where they were two of only just a handful of women in the engineering program. They decided they wanted to inspire young girls to explore engineering as an option, and the result is this do-it-yourself, wired and circuited play set. Be afraid, Yabu Pushelberg, your competition is on its way.
Who it’s for
Girls, girls, girls (and boys, if they want to).
$32.95 for a studio play set, $54.95 for the chateau, and $69.99 for the estate.
Where to find it
‘Tis the season to be jolly (and a bit stressed from shopping, list-making, cooking and more shopping). But don’t get yourself too worked up, because we’re here to help you cross those names off your list one day at a time, one gift at a time. From now through Christmas Eve, we’re wrapping up daily gift ideas, so you can get back to more important festive pursuits, you know, like drinking egg nog. We’re going to make this so easy, you’ll want to shop this way every year.