Whether you use it as a dip for your fries or slather it on everything from burgers to eggs, ketchup is a Canadian condiment staple. And we take it very seriously.
After all, up here north of the 49th, deciding which ketchup reigns supreme is about more than just taste. As you’ve probably heard by now, after Heinz closed its tomato-processing plant in Leamington, Ontario, to move operations south of the border, the community was devastated. Hundreds of jobs were lost, and Tomato Town, as it is sometimes called, was scrambling to find a way to reinvent itself—that is, until French’s moved in to pick up the slack. The company announced that it would use 100% locally grown ‘maters, and Canadians everywhere rejoiced:
It appeared that French’s plan was a success, as Canadians seemed determined to stay loyal to a brand that favoured their own country.
I am kicking Heinz to the curb. I buy Canadian when I can and FRENCH’S is 100 % made with Canadian tomatoes grown… https://t.co/Cad5kh1ssj
— Jo-Anne Pfoh (@jopfoh) March 5, 2016
I tell my grocery-shopping husband to get French’s ketchup instead of Heinz (for first time). He comes back – “they were sold out!”
— Christine Koserski (@chris_koserski) March 5, 2016
That’s why it came as a shock when Loblaws announced this week that it would be pulling French’s ketchup from its regular inventory, citing flat sales.
But not for long…
After customers threatened to boycott, Loblaws recanted and has promised to restock French’s ketchup ASAP.
Needless to say, this has gone way beyond your average ketchup face-off. It’s a fight for Canada. That’s why we put the two products side-by-side for a blind taste test to see which brand Canuck taste buds prefer. Will all-natural, all-Canadian French’s come out on top as it did at Loblaws? Or will Heinz’s American tomatoes fool us all?
Check out the video above and see for yourself.