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He might be more recognizable as the NBA’s tallest player or for being turned into a comic meme, but Yao Ming is clearly out to prove he’s more than a familiar face. The now-retired athlete has been helping a number of causes back home in China, including teaming up with WildAid to curb the popularity of shark fin soup. But he’s adding one more cause to his roster this month as he works with the conservation organization again on an Animal Planet documentary to raise awareness about the ivory trade and the effect it’s having on endangered elephant populations throughout Africa.

He’s not the only star who’s been quietly doing his part for the world. Have a look at some other famous faces that are not-so-secretly trying to make a difference.

Saving Africa’s Giants airs Tuesday, Nov. 18 on Animal Planet.