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Nowadays, with everyone being so aware of their image, it’s not too often that celebs are spotted wearing the same clothes. But that all changed with one sizzling hot Agent Provacateur swimsuit, worn by Jessica Simpson on a boat. And Kendall Jenner standing up. And Kylie Jenner leaning with a monkey.

It’s a sexy look, to be sure, and one that Jessica is totally feelin’ fun and flirty in. But she wasn’t the first celeb to put it on, nor will she be the last. Here’s why this number is getting a lot of publicity.

So, Jessica got some attention this weekend for posting a shot in the boob-friendly swimsuit:

 
Five days prior to Jessica’s shot, Kylie posted a selfie (well, a photo of her cleavage) in the swimsuit:

A photo posted by King Kylie (@kyliejenner) on


But you know who really got the ball rolling on this strappy suit? Kendall, 23 weeks ago:

 
There you have it. One look, three ways. But…