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The Internet is doing its thing again, turning a gesture into a global cause. #paintyournailsforbruce is an online campaign that asks men to, well, paint their talons for Bruce Jenner. It comes just after he sat down with Diane Sawyer to discuss his life living as a transgender woman. It sounds like a simple thing to do, but what’s most compelling about the campaign is how quickly it has spread. Let’s look at how it’s rolling out right now:

The message was loud and clear, people wanted to support Bruce…

#PaintYourNailsForBruce Some women are born in their bodies… Others have to fight for it.

A photo posted by Darren Maule (@darrenmaule) on

Some men went for a sparkly talon…

While others opted to go for a subtle hue to match their steering wheel.

#PaintYourNailsForBruce

A photo posted by Darren Maule (@darrenmaule) on

Some men got vampy and sexy with their newly painted nails.

A photo posted by MR HAGGARTY (@mrhaggarty) on

While others used it as an opportunity to show their creativity.

#paintyournailsforbruce #nailart #technails #equality #lgbtq

A photo posted by Vee (@hollistercobabe) on

It was a motley crew of dudes painting their nails. 

Even a cat joined in. We do hope that’s non-toxic!

Another #paintyournailsforbruce featuring Shorty’s nails this time.

A photo posted by Katy 💀 (@kaitlyn_fob) on

Some fellas rocked a two-tone look.

A photo posted by Sarah✨ (@sarahtonin_xo) on

And sometimes a bromance began to brew.

#paintyournailsforbruce #wesupportbruce A photo posted by Jerry Garrett (@virgo_love_92) on

Some guys repped their favourite teams.

And for others, the only thing being repped was glamour.

You’ve earned it, girl.

How can you deny this face? You be you is right. #paintyournailsforbruce

Support goes out to Bruce and all #transgender individuals! #PaintYourNailsForBruce #brucejenner #youbeyou

A photo posted by Marc Wees (@gingerwarlock) on

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