Have you heard of Hand Chemistry by Deciem? If you haven’t, it’s okay. It’s just super-popular in the U.K. right now, and it’s made here, in Canada.
Why is it working over there and not here? It’s hard to say, actually. But the founder of the company thinks he knows why. “Canadians don’t like Canadian brands. They don’t think they’re sophisticated,” he tells The Globe and Mail. “Yes, M.A.C. came from here, but in a global context, no one thinks of Canada as a beauty powerhouse. But it just takes a few for all of that to change, and hopefully we can be one of them.”
The company makes $30-million in annual business, and sells in the global market. And yet, it’s Boots in the U.K. that is making the brand a name, and not, say, Shoppers Drug Mart or London Drugs. To put it into perspective, just two weeks into its launch at Boots, Hand Chemistry became the “number one hand and body product.” Those are hard figures, not hyperbole.
So why are Brits into this stuff? Because the product offering is different, and medical-grade stuff that doesn’t cost over $2,000 for a little pot of marine botanicals. There’s a hyaluronic body mist ($20) that offers up to 72 hours of hydration, plus it will help in evening out complexion. It’s also non-aerosol with a continuous mist, so you can easily cover your entire body. Then there’s the Heel Chemistry line ($15), which will rehydrate rough skin and rid you of the problem in 14 days.
So, they’re quite accessible problems, and ones that everyone could use help solving – not just Brits.