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There’s very little that women (and men, for that matter) dislike more than having their bodies categorized by a label. As it stands, most women can’t be defined by a single clothing size. One woman can wear small, medium and large shirts, depending on the type of fit and store. So it can get frustrating when we idolize being a size two when we’re literally all over the size spectrum.

Recently, women have been colouring social media with their clothing sizes under the hashtag #NoSizeFitsAll.


The campaign was initiated by Women’s Equality Party (WEP) during fashion week to get people comfortable with their bodies despite all of the pressures throughout society and stores to fit one size–a smaller size.

Image: Designer Isatu Harrison from fashion brand Izelia shares her label to tell London Fashion Week that #NoSizeFitsAll. Our #NoSizeFitsAll campaign (link in bio) has created a splash across the media and gained expert backing over the last 2 weeks. As London Fashion Week begins today, WE are taking to social media once again. 1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size. The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry. Let’s start by overturning the trend of label shame. Share your label on social media with the hashtag #NoSizeFitsAll to send a message to the fashion industry that it is time to reflect the diversity of British women.

A photo posted by Women’s Equality Party (@wep_uk) on

“1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size,” WEP wrote in the post above. “The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry.”

It’s no secret that women in the fashion industry generally are a particular size (aside for a few exceptions). So to make a statement to the fashion industry and show pride in our clothing size(s), courageous women all over the world have participated in the social media campaign.


But why isn’t there much space for people who are all kinds of shapes and sizes in the modelling world? Real women all have different bodies from each other, which means sticking to a particular model size is giving women unrealistic beauty standards that don’t reflect society’s true nature at all. But what else is new?

Celebrate #NoSizeFitsAll, because feeling ashamed of our clothing size(s) is as unnecessary as only having XS-sized models walk the runway.