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So, one Parisian fashion publication has decided to nobly depict a world without sophisticated French gentlemen. And, considering this publication is called Parisian Gentleman, this fictionalized world goes right down the drain without the stabilizing force of flâneur sensibility.

Swirling this world goes, down a dark road of uncouth behaviour, like public urination, farting in the tub and, for some reason, snapping bubblegum while wearing nothing but an ornate, black-feather headdress.

The offensive video ends with a tag line: “A world without gentlemen is a world without ladies.” And as if this weren’t enough to offend, this ideology is brought to you by a brand that refers to itself unironically as a “men’s elegance journal,” whatever that might be.

Warning: the video above does contain scenes of slight nudity.

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