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When it comes to wine, it’s necessary to accept some pretty hard truths. Like the fact that there’s a possibility someone may have stomped on the grapes with their bare feet; or that there’s a ridiculous amount of sugar in each glass. Heck, even those barrels that the stuff’s aged in can be pretty old (and therefore potentially gross). But we drink up anyhow.

Or at least we did until learning that one winemaker uses a pretty weird tool in order to make his wine: condoms.

You see, Orestes Esteves has been concocting his own brand of vino in Cuba for nearly two decades. Today he sells nearly 50 bottles of the stuff per day, with loyal customers coming back over and over again for his tropical flavours and reasonable prices.

So what’s the secret? Well, Esteves caps each of his wine bottles with a condom — over the course of fermentation, as gases are released, the condom begins to fill up and inflate. Once the condom deflates and falls back down, the winemaker knows his spiked juice is ready for bottling. It’s a process that usually takes up to 45 days.

“Putting a condom on a bottle is just like with a man,” Mr. Estevez said. “It stands up, the wine is ready, and then the process is completed.”

… That’s what she said?

Anyhow, the process seems to work well since the tasty wine is considered both economical and tasty. The fact that it retails for about 10 Cuban Pesos (roughly $1.39 CAD) per bottle is, of course, a huge selling factor. But let’s be real: so is the fact that the man uses condoms to help tell him when the wine is done. If you think about it, it’s actually a pretty genius marketing tool. And using condoms to indicate when the fermentation process is finished costs a lot less than fancy machinery.

But here’s the bad news: Canadians won’t actually ever be able to taste the wine unless you head to Cuba. While the country has progressed a lot in terms of international laws the past few years, it’s still not very involved in the exportation business.

Looks like you’ll just have to stock up on your next trip along with rum and cigars.