If you thought the venti size at Starbucks was entirely too large, just wait until you hear about the latest “café” the company opened in China.
The newest Starbucks location, known as the Starbucks Reserve Roastery, opened in Shanghai on Tuesday, and it also happens to be the world’s largest Starbucks branch. Clocking in at an impressive 30,000-square feet filled with caffeinated goodness and beautifully-crafted furniture, the Reserve Roastery’s bound to impress even the toughest of coffee connoisseurs. The location holds three different coffee bars (one of them even spans an impressive 88 feet), a 40-tonne copper cask that stores coffee beans, a tea bar made entirely of 3D-printed materials and an in-house bakery that employs 30 people.
Now that’s what you call getting your coffee on.
It’s here ! After months of anticipation, our first international Roastery has finally opened its doors in Shanghai, 3 years almost to date after we opened our first location in Seattle. This 30,000 square foot state-of-the-art roastery features Starbucks’ longest coffee bar in the world, a two-story copper coffee roasting cask as well as the first Princi bakery in Asia 🥐. Just like in Seattle, customers of the Shanghai roastery will be able to “watch freshly-roasted beans arrive, connect with Starbucks coffee specialists and master roasters, enjoy a unique beverage and food menu, as well as savor some of the most unique, small-lot coffees brewed multiple ways”. Can’t wait to visit in person 🇨🇳! . All photos by @starbucks ☕️📷 . #starbucks #starbuckscoffee #starbucksreserve #starbucksroastery #shanghairoastery #starbuckschina #starbucksshanghai #starbucksshanghairoastery #nanjingroadwest #grandopening #helloshanghai #princi #princibakery #tobeapartner #starbuckspartners
With so much space (you need a map just to get around!), the company clearly encourages its patrons to hang out and spend some time exploring. In fact, there’s even an immersive experience in which people can point their phones at various stations in order to learn more about coffee. It also sounds like an ideal place for a work meeting, a study session or just some good, old alone time with your phone or laptop while enjoying a good brew.
It’s hard to believe that of all the places in the world, the biggest Starbucks shop opened in Shanghai — especially considering that the hot beverage of preference in China has long been tea. That’s probably why when Starbucks first entered the market there, it lost quite a bit of money. But now, with a projected average of one new coffee house opening every day for the next five years in that region, it seems like frothy milk, sweet syrup and espresso shots are a winning formula.
“When people ask me how much can you really grow in China, I don’t really know what the answer is, but I do believe it’s going to be larger than the U.S.,” Starbucks’ chief executive, Howard Schultz, told the New York Times.
Not only is the company on track to eventually open more stores in China than the U.S., but on average, they’re charging a dollar more per latte than they are in America. Sounds pretty damned profitable, doesn’t it?
Of course, that’s all assuming that the company doesn’t eventually outgrow its own demand. Just look at what happened to Krispy Kreme when it expanded too fast in Canada.
Still, you have to admit that this new storefront sounds pretty swanky. If anything, it’s bound to become a must-see tourist stop, especially for all the coffee lovers out there. Which is, you know, pretty much half the population. Shanghai, here we come.