In honour of Women’s History Month, Yelp is rolling out a new feature to help consumers easily identify businesses owned by women. Starting March 1, businesses will be able to register as “Women-Owned” which will display on their Yelp pages right alongside basics like parking availability and if the company accepts credit cards. Business owners can also ask Yelp to send them a window sticker to proudly display in their store locations.
— Yelp (@Yelp) March 1, 2019
The company launched the new descriptor with a video featuring female entrepreneurs like Michelle Cordiero-Grant (founder of Lively), Canadian chef Eden Grinshpan (co-owner at Dez in New York) and designer and entrepreneur Rebecca Minkoff.
Yelp is partnering with Minkoff in the effort to encourage potential patrons to seek out and support female-led ventures. Minkoff is the founder of the Female Founder Collective — a network of almost 4,000 women-owned businesses that works to empower and enable female entrepreneurs — and a number of the collective’s members have already test-driven the feature.
The main goal when starting the #femalefoundercollective was to make it easier to identify women-owned businesses. We’re partnering with @yelp to do just that. Now, you’ll be able to clearly see if a business is women-owned right on their Yelp page. https://t.co/31v3Tq0S4w
— Rebecca Minkoff (@RebeccaMinkoff) March 2, 2019
“If we can all find each other and help come together and support each other and the customer at the end of the day can support us, then we don’t have to talk about female founders,” Minkoff said in the launch video. “We can just say, ‘founders.'”
Until then, it looks like Yelp is thrilled to do their part in helping these female entrepreneurs succeed.
“As we enter the fourth-wave of feminism, there are more initiatives than ever and a zealous public discourse encouraging women to pursue greater personal and financial independence,” Yelp PR manager Liina Potter wrote in a company blog post. “It’s clear that women feel empowered: 79 per cent of American female entrepreneurs report feeling more empowered than they did five years ago and we’re excited to support the continued success of female business owners.”
Yelp showed a similar dedication to highlighting groundbreaking businesses in February for Black History Month. It seems to be a company goal to encourage their users to make socially conscious decisions when choosing where to spend their money. In February, they shouted out black-owned businesses (like food trucks and vegan restaurants) on their blog and created a booklet featuring profiles of their own outstanding black and African American employees.
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#YelpBHM “Being Black/African American to me, means being a part of a culture who has and continues to be resilient in the face of adversity. I also am proud of how influential our culture is all over the world.” Ashley Young, Senior Restaurant Success Manager @ayebee3 #YelpCareers #YelpBHM #BlackHistoryMonth #FiveStarCareer #Celebrate #YelpPHX
Female business-owners can get their own “Woman Owned Business” sticker by filling out this form by March 15th.