If you happen to find yourself in Eindhoven, a city in the south of the Netherlands, and walk past the new Miguel Caballero showroom, you’d probably assume it was just another chic storefront sporting the latest fashions and trends. But upon closer examination, those mannequins in the window just happen to be surrounded by bullet shells and ammunition belts.
It sounds like a bizarre way to sell clothes, but Caballero happens to be a Colombian bulletproof clothing manufacturer, and while vests, helmets, shields and tactical gear have been his forte, the shop is trying a more fashionable approach by transforming regular clothes into armoured ensembles.
The clothing is designed to look like everyday pieces, with vests thin enough to wear under T-shirts and tank tops.
— Miguel Caballero EU (@PanameraGroup) September 20, 2014
But the clothes aren’t meant for criminals and thugs. Rather, their target market is people who might feel at risk in their jobs, like gas station attendants, high-end jewellers and politicians.
After the Paris terror attacks, Panamera Group, the distributor that owns the shop, says there has been increased interest in the products. The group expects to open 20 new showrooms across Europe by the end of the year, and children’s apparel is in the works.
But if you want to make your wardrobe bulletproof, it’ll cost you. The least expensive item in the shop costs 2,400 euros ($3,400), which’ll get you one of the thinner pieces that can fit under the clothes already in your closet.
To find out the cost of one of their more elaborate pieces, you’ll have to make an appointment at their showroom.
But, hey, when you look at it in a life-or-death manner, it’s a small price to pay for, y’know, not dying.